Branding Bowl Games: Gator Bowl
The Gator Bowl, formally named Konica Minolta Gator Bowl after its present sponsor, is the sixth oldest college bowl game and was first played in 1946 between Wake Forest and South Carolina. It was in...
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Branding Bowl Games: Rose Bowl
…………………………………………………………………………………………………………………………………………………. Let me introduce you to “The Granddaddy of Them All”…the Rose Bowl Game. This annual American college football bowl game achieved its nickname...
View ArticleBranding Bowl Games: Orange Bowl
The FedEx Orange Bowl, played on New Year’s Day, is the second oldest college bowl game. It was created in hopes of drawing tourists back to Miami after the 1926 hurricane and the 1929 stock market...
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Branding Bowl Games: Cotton Bowl
On January 2, 2009, Ole Miss will take on Texas Tech in the 73rd AT&T Cotton Bowl Classic. According to Wikepedia, the Cotton bowl first was played in 1937 in Dallas, Texas. However, the name has...
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Branding Bowl Games: Sugar Bowl
…………………………………………………………………………………………………………………………………………………. 2009 marks the 75th anniversary of the Sugar Bowl, whose name originates from the history of Louisiana itself. Back in the 1920s, when the idea...
View ArticleBranding Bowl Games: Liberty Bowl
On January 2, 2009, the University of Kentucky and East Carolina University will play in the 50th annual Liberty Bowl. Without knowing its history, it is quite puzzling why a bowel game played in...
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Branding Bowl Games: International Bowl
…………………………………………………………………………………………………………………………………………………. The 2009 International Bowl was played on January 3rd at Canada’s Rogers centre. This recent addition to college bowl games takes its name...
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Branding Bowl Games: Fiesta Bowl
…………………………………………………………………………………………………………………………………………………. In 1968, Arizona State University President G. Homer Durham proposed that Phoenix should have a football bowl game. Thanks to the support of...
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Branding Bowl Games: GMAC Bowl
…………………………………………………………………………………………………………………………………………………. What was once just a daydream has now developed into a game that fields some of the most competitive and exciting games of the bowl season....
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Everything I Need to Know About Branding I Learned from College Football
Remember the adage everything I need to know I learned in kindergarten? Well let’s think about this in terms of branding; that sentence could easily translate to everything I need to know about...
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